How To Manage Your Own Music Career Better Than Anyone Else Will

How To Manage Your Own Music Career Better Than Anyone Else Will-The Creative Advisor with Gregory Douglass



It’s no secret that the music industry is not as almighty and powerful as it use to be. Key industry players might even compare to Disney’s latest Oz The Great and Powerful’s depiction of Oscar Diggs (Oz) and his journey to the Emerald City. That is to say that a great deal of what many artists perceive the music industry to be is simply smoke and mirrors. In fact, many major label artists are abandoning their labels and going independent. Even Jon Bon Jovi attended this year’s CMJ Conference (2013) to learn the ropes of the new music industry model. I suspect that his career has been livin’ on a prayer as of late (sorry, couldn’t resist), so I applaud his efforts to adapt to the next generation of music business! Though I doubt Bon Jovi was looking for a manager at CMJ, I suspect he was actively learning how to be the CEO of his own Corporation – and so should you. Here are 5 powerful tips on how you can manage your own music career better than any major manager or record label will.

1. Authorize Yourself. You can’t effectively manage yourself if you’re too busy trying to be someone else, so give yourself permission to be yourself. As easy as that might sound, it’s often the most difficult thing for adults to allow. It’s all too easy for a child to just “be himself” for instance, because he doesn’t know otherwise. It might be a good time to start taking notes from your children or your own childhood experiences to make sure you’re letting your freak flag fly. As a creative person, you already have a competitive advantage. Your music is your creative outlet and perhaps your greatest asset for self-expression. So make sure you’re expressing yourself with honesty and integrity. Some call it your true self, your authentic self, or your true north – I like to call it your authoritative self. You are the authority of your music career, so start representing it and running it like a real CEO. I’ve created a handy little action sheet called the EGO Boost Plan – a three step plan to help you evaluate (or reevaluate) your authoritative self that you can download for free at:

2. Create Yourself. This should be the fun part for any artist, and it is equally as important for the survival of your music career. You can’t manage yourself without having any idea where you want to end up. For the creative mind, this generally requires a right-brained approach to goal setting. This is the second step in my EGO Boost Plan, and there are helpful questions to help you dream bigger. The music business sustains a great deal of uncertainty, so goal setting for musicians shouldn’t be any more formulated a task than daydreaming. Start imagining what you really want out of your career, and visualize your ideal future scenario. Are you rich and famous, walking down a red carpet with your BFF Justin Timberlake? Start creating your wildest fantasies and allow yourself to indulge on a daily basis. You’ll be amazed at how much more motivated you’ll be to propel your career forward when you start visualizing what you really want to manifest. I call these visualizations your mothership goals, and they are powerful, confidence-boosting tools for career management. Think of each mothership goal as a compass leading you towards any number of incredible possibilities, and revel in the anticipation!

3. Commit Yourself. Commitment is a scary word for people, especially for artists. It’s easier for musicians to commit to something that’s fun – like say, playing music – so here’s how you can apply the same rules to managing your music career. The third step in my EGO Boost Plan is all about operation and how to break your mothership goals down into manageable, daily actions. I call these your desire actions because they should only be things you enjoy doing. You will only succeed at committing yourself to attainable actions that you enjoy, and this final EGO Boost Plan step will help you hone in on exactly what your desire actions are. These actions are the lifeline of your career and will lead to measurable results over time. They will also help you grow significantly fonder of your calendar and/or task management system of choice 🙂

4. Release Yourself. Once you’re clear on your desire actions, it will be easier to filter out the tasks that you don’t enjoy, but you know need to be taken care of somehow. It will also be much easier to let yourself off the hook and delegate these type of tasks to others. This might be a good time to invite a more traditional manager, virtual assistant, or intern on board – someone better suited for your less-than-desirable tasks. The important takeaway here is that you can (and should) still manage your own music career, no matter who is on your team. This is the difference between artists who have no idea what their team is doing on their behalf (like Jon Bon Jovi, presumably), and those who do. When you know what needs to be done to move your career forward, you can delegate tasks accordingly and hold others more accountable. Brilliant!

5. Express Yourself. With tips 1-4 under your belt, you should feel the liberty of expressing yourself across the board now! Be creative and exhibit your uniqueness through your music and managerial skills. Think inside of the box and manage yourself according to your own personal needs. Communicate with your team members and your fans with authority. Compose, perform, and promote your music with authority. Express your commitment to your music career by believing in your authoritative self and keeping on top of your desire actions. You will dazzle and amaze yourself with what you are capable of!

You’re a rock star.

Here’s to your creative genius!

-Gregory Douglass, The Creative Advisor

P.S. Want more power tips like this to help fast-track your music career? Sign up below for more free training and creative advice I only share through email…

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terrell —

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